CREW is an acronym for Culturally Relevant Expressions of Worship.
40:4 is in reference to Isaiah 40:4:
"Every valley shall be raised up, every mountain and hill made low; the rough ground shall become level, the rugged places a plain." (NIV)
Founded in 2010 by Jo-Ann Richards Goffe, CREW 40:4 envisions vibrantly authentic worshiping communities across Jamaica, the Caribbean, and the world acknowledging all of who God is with all of who they are.